IMN - Services

IMN - Services


Microsites Delivered by Email - Self-Service

Companies serious about connecting with clients and prospects are looking beyond one-dimensional, hard-sell promotional emails. They're content marketers, adding informative, relevant and timely editorial content that helps their customers solve problems and answer questions.

iMakeNews® is a self-service solution that enables marketers to build content-rich email newsletters to build relationships and influence behavior.

The iMakeNews newsletter platform creates customized microsites delivered by email, allowing for much deeper engagement and behavioral analysis.

iMakeNews is your best self-service option for:

  • Creating customer and prospect newsletters
  • Internal employee communications
  • Vendor/partner multi-level communications


Designed and published for delivery as an email newsletter, iMakeNews creates a companion microsite for every newsletter, encouraging subscribers to click, navigate and interact with content quickly and easily. Track your subscriber's clickstream to provide insight on what your customers are interested in, and to present offers that encourage response.

IMN microsites expose you to rich demographic and behavioral information, enabling you to:

  • Extend your brand through the newsletter and companion microsites
  • Enhance tracking of content-related behavior
  • Maintain personalization and dynamic content
  • Enable searchable archives
  • Increase search engine prominence through custom domain, embedded links to your website and optimized content
  • Promote interactivity through registration forms, surveys, letters to the editor, and more
  • Share content with colleagues via email or social networks, including Facebook, Twitter and LinkedIn

iMakeNews microsites give you the edge!

Personalized and Dynamic Content Management

One size marketing services does not fit all. Your customer base is made up of key segments with unique information preferences and requirements. With an email newsletter, you may choose to provide the entire audience with the same content, or personalize that content based on each segment. iMakeNews features role-based, dynamic content tagged by segment, and targeted within each mailing; a more cost effective way to manage preference, deliver quality and generate higher engagement.

We help organizations deliver content to the right people at the right time.

Behavioral Analytics

Turn subscriber data into action. Monitor your campaigns quickly and easily, report on multiple mailings at once and compare your performance with others in your industry with IMN behavioral analytics.

Dynamic content delivery combined with microsites means better engaged customers for longer periods of time, resulting in deeper insights into audience behavior and interest.

Trending reports allow you to instantly plot and identify trends and outliers across your entire campaign. Choose from over 20 data points to track from issue to issue.

With iMakeNews, you not only provide relevant and timely content to your readers, you gain back the actionable intelligence to better inform next steps.

If you'd prefer to share the task of creating quality, targeted content through a turnkey service, go to IMN Loyalty Driver.